The Essence of Persuasion
By Trudy A. Martinez
Rhetoric is the essence of persuasion.
What is it? What is rhetoric?
Rhetoric is everything around us that influence, persuade, or create thought, action, or meaning.
Rhetoric takes form by way of our senses: a touch, a sound, a smell, a sight, and by way of the written word.
Methods of persuasion differ, creating implicit or explicit effects.
What is it? What is style?
Style is the method of utilizing rhetoric to persuade. Style changes according to situation as one might change their clothes.
For instance, Low style parallels the lazy at home dress while Middle may be a step up to a casual dress suitable for leaving the house but not as suitable as High style, a more formal attire. High style would be for an evening out on the town.
Style may take form through the structure of a sentence, repetition or a word, alliteration in content, or a series of other techniques of placement or arrangement, or it may be completely transparent. Style is characteristic of the brush strokes on a canvas, an art that communicates experience.
Hence, style is uniquely the individual.