You’re No Hero!

You’re No Hero!
By Trudy A. Martinez
“I’ll never buy another package of Doritos again!”  That was my thought back in 1994 when I watched attentively as an elderly woman was mowed down by heavy machinery.  In the scene, a group of people looked on as a young man (Chubby Chase) came running toward the gray-haired woman, appearing as if he was about to become her hero.  But instead, he grabbed her Doritos!  He left her to be knocked down face forward in the muddy dirt and then acted as if he was a hero for saving her Doritos for himself.
The man depicted by Cubby Chase was not a hero; he was a thief!  An audience watched and this member of the audience was very displeased with the negative message communicated.  Knowing that the same theme came into millions of Americans homes, angered me.  The effect was not positive like the greedy man tried to convey by saving the Doritos.  The Doritos were not saved!  They were stolen!
In the process of the crime, the victim suffered humiliation.  It didn’t matter that the machinery knocked her down, not the man.  The message transmitter to society was the same as if he had: “It’s all right to steal, if the theft is perpetrated against an elderly woman.”
The Boy Scout seen assisting the woman after the fact did not make the crime any less of a crime.  This action only persuades the viewers that the chore of the next generation will be to pick the elderly out of the gutter that the current generation allowed them to fall into. 

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BA degree in English with a single subject certification 1994 I enjoy writing, art (all forms), especially drawing/multi-media , quilting, sewing, embroidery, photography (still and video), and most of all, my grandchildren and great-grand-children.

One thought on “You’re No Hero!”

  1. Hi.  South georgia is a long way from California but We have made 2 trips to your part of the world.  I am glad to find some one, in youth orentated Spaces, who is almost my age.
     Your observation about the advertisment is interesting.  I have not seen it but I try not to watch any advertisments.  Jim Kery is on the bottom of a list of any one I would want to watch doing anything. 
    If I can\’t get away from them, by switching to something else.  I hit the mute and go do something till it is over with. All advertisments today are set up for the mind of a 2 year old. 
     But then, your pictures, which are very good, should tell you that there are no heros today and there never have been.  Only in the minds of your grand kids, who love you, as they grow up in the land of giants and their mythes.  Just like we did. Pictures tell the truth, if they are not computer inhanced lies produced for propiganda purposes. If you do not see it and take the picture or see an act in person there is no way to know if it is the truth or not.  The laws of quontem Physics have displaced the real world that you see, hear and feel.
    Good talking to you.  Most people can\’t do that today.


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