Cancelled the Thief?

Cancelled The Thief?
By Trudy A. Martinez
  
 
Preparation for another Doritos commercial begins.  Chase is about to go on.  He starts to run then suddenly, two men are seen running toward him, yelling, “Stop- – Stop!”  Short of breath they continue.  “You can’t,”  they hesitate and gasp for air and then continue, “go on — You’ve been cancelled!” They exclaim.
 
“Cancelled?  Commercials don’t get cancelled.”
 
“Your ratings are down,” they explain.
 
“Commercials get ratings?  I’ve been cancelled?”
 
“Cancelled,” they reassure him.
 
Shrugging his shoulders, Chubby leaves the set but not before grabbing the old lady’s Doritos!  He is then seen outside the studio, eating the Doritos, when the old woman comes swooping down on a rope, fearfully hanging on for dear life, retrieving her Doritos.  The scene ends with Chubby taking the chip he still has in his hand, putting it in his mouth, biting it, and saying, “Good Chip.”
 
Saying, “Good” doesn’t make it good.  The effect is not much better than the first time — I still Will not buy Doritos!  He stole her bag again!  She had to swing from a rope like a monkey to get them back.  The message changed, but only slightly:  Now, it is up to the elderly to retrieve their own stolen property.  Assisting them is no longer up to the youth of America or anyone else.  The endorsement by Doritos and Chubby continues sending the message that theft, if committed against the elderly, is okay.

You’re No Hero!

You’re No Hero!
By Trudy A. Martinez
  
“I’ll never buy another package of Doritos again!”  That was my thought back in 1994 when I watched attentively as an elderly woman was mowed down by heavy machinery.  In the scene, a group of people looked on as a young man (Chubby Chase) came running toward the gray-haired woman, appearing as if he was about to become her hero.  But instead, he grabbed her Doritos!  He left her to be knocked down face forward in the muddy dirt and then acted as if he was a hero for saving her Doritos for himself.
 
The man depicted by Cubby Chase was not a hero; he was a thief!  An audience watched and this member of the audience was very displeased with the negative message communicated.  Knowing that the same theme came into millions of Americans homes, angered me.  The effect was not positive like the greedy man tried to convey by saving the Doritos.  The Doritos were not saved!  They were stolen!
 
In the process of the crime, the victim suffered humiliation.  It didn’t matter that the machinery knocked her down, not the man.  The message transmitter to society was the same as if he had: “It’s all right to steal, if the theft is perpetrated against an elderly woman.”
 
The Boy Scout seen assisting the woman after the fact did not make the crime any less of a crime.  This action only persuades the viewers that the chore of the next generation will be to pick the elderly out of the gutter that the current generation allowed them to fall into.